What does your position return
across three scenarios?
Built on trailing 38% 3-year revenue CAGR. Stress-test bear, base, and bull projections before opening the full deck.
Trailing CAGR sustained · Not financial advice.
Projections derived from trailing 3-year revenue CAGR of 38.2%. Bear applies a 0.55× haircut; bull applies 1.45× acceleration.
§ 01 — Revenue & Gross Margin
12-Quarter Revenue Trend
TTM Revenue
$145.5M
Gross Margin
67%
Quarterly Revenue
USD millions · Q1 2023 – Q4 2025
Gross Margin %
Quarterly · expanding 15pp over 3 years
YoY Revenue Growth
+38.2%
QoQ Acceleration
+2.1pp
Gross Profit TTM
$97.5M
Revenue / Employee
$1.2M
§ 02 — Unit Economics
The Numbers That Drive the Thesis
Customer Acquisition Cost
$28
Blended all-channel CAC · FY2025
Paid social $34, organic search $12, referral $8. Weighted toward owned channels reducing CAC 18% year-over-year.
Lifetime Value (LTV)
$312
36-month cohort LTV · FY2025
36-month cohort analysis across 14 vintage cohorts. Median order value $68, average 4.6 purchases per retained customer.
CAC Payback Period
3.2mo
Months to recover acquisition cost
Industry median for D2C brands is 8–11 months. Sub-4-month payback positions the business in the top quartile of capital efficiency.
Repeat Purchase Rate
64%
12-month repurchase · FY2025 cohort
64% of customers who purchased in FY2024 returned within 12 months. Subscription cohort repeat rate: 91%. Subscription mix now 38% of revenue.
LTV:CAC Ratio
11.1×
Healthy SaaS-like threshold is 3×. D2C top-decile is 8×+.
vs Peer Median
+38%
above sector avg
§ 03 — Channel Mix & Competitive Positioning
Where We Win and How We Compare
Revenue Channel Mix
FY2025 · hover to explore
Direct channel at 42% is up from 28% in FY2023. Shifting mix reduces paid dependency and structurally improves contribution margins.
Competitive Landscape
LTV:CAC × Revenue Growth · 8 named peers
Valuation occupies the top-right quadrant — highest LTV:CAC at 11.1× and fastest revenue growth at 38% YoY among named D2C peers.